Every major investment got its system of record. Media didn't.
Where we come from
GMP was founded over a decade ago. Observing the work of MediaPath, a media auditing company, we saw the same pattern at every client: global agency agreements negotiated with care, then checked by hand, market by market, long after the year had closed. Finance runs on ERP. Sales runs on CRM. Media - often the largest budget line a company has - still ran on spreadsheets and email.
What we built
An audit tells you what happened after the fact. We wanted advertisers and their agency partners to see it while it happens - so we started where the problem starts: the data. We built one structure that brings media data from every agency, platform and market together - standardised, validated and owned by the advertiser. On top of it we built the products that put that data to work. Guardrails keep strategy in place across markets. Tracking keeps delivery on what was agreed. Agency management tools run the partnership with the same discipline as the contract behind it.
Where we are
Today GMP holds data on €227B in media investment, across 317K+ campaigns, 500+ advertisers, 70+ agencies and 100+ countries. We work with global advertisers, their agency partners and the media consultancies that advise them.
Where we're going
Our ambition is to make media investment management a recognised discipline - with the same standards, shared record and accountability every other major investment already has. Not by replacing agency partnerships, but by giving both sides the infrastructure to make them work.
