PEOPLE & CAPABILITIES
See the team, not the org chart
A structured view of who actually works on your business - role, seniority, skills and time on account - agreed at the start and kept current as the team changes.
AGENCY MANAGEMENT · THE CHALLENGE
Advertiser and agency relationships are hard to manage consistently across brands and markets
Expectations are set once, then lost
Scope and service levels are agreed at contract stage, then rarely revisited.
Reviews are ad hoc and one-sided
Evaluations happen irregularly, in different formats, and the agency rarely gets to respond.
Fees live in spreadsheets
Retainers and fee rates are tracked market by market, disconnected from performance.
Remuneration is shifting to outcomes
63%of advertisers expect to use more performance-based fees (WFA).
SUITE 03 · INCREASE PRODUCTIVITY
Agency Management
Align expectations, evaluate the partnership and reward performance. Three capabilities covering the relationship itself: who works on your business, how well they work, and what they are paid.
SERVICE EVALUATION
Score the partnership, both ways
Structured, data-driven evaluations of agency performance, service quality and operational execution - on a schedule, in a consistent format, with both sides able to respond.
REMUNERATION
Reward performance, on evidence both sides can see
Agency compensation across retainers, percentage fees and performance-related fees, connected directly to the performance it reflects.
PEOPLE & CAPABILITIES · CAPABILITIES
See the team, not the org chart
Team composition
Role, seniority and time on account, for everyone working on your business.
Skills and capabilities
The expertise assigned to your business, not just the headcount.
Scope versus delivery
What was agreed in the scope against what the agency is actually staffing.
Change tracking
Team changes recorded as they happen, so the scope does not quietly drift.
SERVICE EVALUATION · CAPABILITIES
Score the partnership, both ways
Configurable questionnaires
Mixed question types, weighted categories and thresholds you set.
Weighted scoring
Category-level sub-totals weighted to reflect your strategic priorities.
One-way and two-way evaluations
Run it as an assessment or as a mutual review, including phased submissions.
Automated triggers
Recurring evaluations, or ones triggered by campaign events and pitch milestones.
Results and delta analysis
Automatic scoring, category breakdowns and the gap between how each side sees it.
REMUNERATION · CAPABILITIES
Reward performance, on evidence both sides can see
Fee structures in one place
Retainers, percentage-of-spend and performance-related fees, side by side.
Linked to evaluation
Performance-related fees calculated from the evaluation, not negotiated from memory.
Total cost of the relationship
What the partnership costs in full, across fees, scope and time.
Consistent across markets
The same model applied wherever the agency works for you.
REMUNERATION · ADD-ON
PRIPReward performance, not just delivery
Performance Related Fees extend Remuneration with an incentive plan that adjusts the agency’s total fee based on performance across up to four pillars.
Configurable per market
Each pillar set up and weighted for what matters in each market. Payouts capped by market and rolled up to agency level.
Business KPI
An outcome-based target that triggers the plan and feeds the bonus, globally or locally.
Service Evaluation
Service level in each local and central team, from the survey score.
Operational KPI
Operational excellence in each local team, from a score card.
Media efficiency
Performance across Guardrails and Cost & Quality Tracking.
See it on your own data
Your biggest line of spend deserves better than a spreadsheet. Bring a sample and we'll show you what it looks like in GMP.