Media data arrives in every format except the one you need
Every source speaks its own language
Agencies, platforms and measurement partners each report with their own structure and naming.
Reconciliation takes over
Teams spend their time matching files instead of reading them.
Errors surface too late
Discrepancies are found in quarterly reviews, long after the money is spent.
The record sits with others
Your media data is spread across agency and platform environments you do not control.
Connect, standardise and structure your media data
Your media data sits across countless platforms, formats and partners. Standardised data is what turns media spend into a managed investment. GMP turns it into one trusted foundation - connected from every source, standardised with a global taxonomy, validated on the way in, and owned by you.
Connected sources
Media data from every agency, platform and channel, into your own infrastructure.
Global media taxonomy
One definition of a campaign, a cost and a result - aligning structure and naming across every brand, market and agency.
Automated transformation
Source data is transformed automatically to fit the global taxonomy, so everything downstream reads from the same structure.
AI-powered validation
Rules and AI flag anomalies in reported data on the way in, not in a quarterly review.
Data ownership
Your media record lives in an environment you control, not in several you do not.
Data Import AgentCOMING SOON
No template requirements. Import your existing files; the agent asks when something is unclear and remembers file formats and answers for future imports.
Integrations or file imports - from any source
Offline and online media data reaches GMP through direct integrations with agencies, platforms and measurement partners, or through file imports. Either way, it lands in the same structure.
- File imports cover everything else. Today they follow a template - soon, with the Data Import Agent, there will be few or no template requirements at all.
- Integrations pull data automatically from connected sources, with no files to manage.
See it on your own data
Your biggest line of spend deserves better than a spreadsheet. Bring a sample and we'll show you what it looks like in GMP.