AGENCY SELECTION
Choose the right partner, on evidence
Run the full pitch process in the platform, from brief to decision, with every submission and score kept in the same structure as the rest of your media record.
MEDIA ACCOUNTABILITY · THE CHALLENGE
Commitments are made at the pitch, and hard to verify after it
Pitches run on email and spreadsheets
Submissions and scores are scattered and hard to compare like for like.
Guarantees are tracked by the agency
Cost and quality commitments are reported by the party that made them.
Benchmarks are a snapshot
Market comparisons arrive once a year, too late to act on.
Evidence has to be independent
Procurement and finance expect proof of value that does not come from the agency.
SUITE 02 · SECURE ACCOUNTABILITY
Media Accountability
Select your media agency partners, track media cost and quality commitments and stay calibrated to the market. Partner-powered: independent methodology, applied in your environment.
COST & QUALITY TRACKING
Track what you were promised
Media buying performance and campaign outputs measured against the commitments made to you, continuously, in one place.
MARKET BENCHMARKING
Know where you stand
Compare your media cost and quality against the market to understand your position and guide the next round of investment decisions.
AGENCY SELECTION · CAPABILITIES
Choose the right partner, on evidence
Pitch and tender management
Brief, timetable, submissions and scoring, managed in one place.
Structured comparison
Agencies answer the same questions in the same format, so responses compare directly.
Decision trail
What was asked, what was promised and how it was scored, all retained.
Commitments carried forward
What an agency promised at pitch becomes what is tracked after appointment.
COST & QUALITY TRACKING · CAPABILITIES
Track what you were promised
Commitment tracking
Cost and quality commitments measured against what was actually delivered.
All media in scope
Television, digital, out-of-home and retail media, assessed on the same basis.
Continuous, not retrospective
Findings arrive while the year can still be changed, not in an annual report.
Independent methodology
An independent audit methodology, applied to the data in your own environment.
MARKET BENCHMARKING · CAPABILITIES
Know where you stand
Market comparison
Your cost and quality set against comparable advertisers and markets.
Annual calibration
Commitments recalibrated to the market each year, so they do not drift.
Negotiation evidence
Independent numbers to take into the next conversation with an agency.
Feeds your thresholds
Benchmarks inform the standards you set in Media Guardrails.
See it on your own data
Your biggest line of spend deserves better than a spreadsheet. Bring a sample and we'll show you what it looks like in GMP.